keyword research and analysis

How to Do Keyword Research and Analysis for SEO

Keyword research is the first phase of analysis that any SEO perfectionist should start upon in a search engine optimization (SEO) project. It’s an extremely important component/device in the overall analysis since it is from the keyword research that we actually decide or verify the optimum and relevant keywords to rank for.

Now, you really need to study the website you are going to optimize for and its business competitors to get a feel of the modern industry and get an idea of how to build the best matching keywords for the site once you complete the keyword research. You need to understand the target audience you will be marketing to and the relevancy of those best keywords to that audience. There are also other many differences such as whether your business markets to the consumer or to other businesses.

There are many keyword search tools available for both free and paid. Selections of free tools I find extremely useful in keyword research are as follows:

• Google Adwords Keyword Tool
• Google Search-Based Keyword Tool
• Google Insights

Make sure that first, you open an account with Google and login when using the Google Ad Words Tool or Google Search-Based Keyword Tool. You will get additional results not normally provided without login and also make sure that you select the phrase search and have the appropriate geography and language for the website you are optimizing for. Data that you will be interested in is Local Volume, Global Volume, and competition.

The more important and best keywords you will be looking for will have the following attributes:

Relevant to your web site

You want some terms but not too broad, and it could be useful to categorize the relevance into high, medium or low

High search volume

what’s driving traffic, you want to attract visitors to your site.

Competition: 

You want to select keywords you can compete on

One thing which is to note down is to note the differences in approach to keyword research when our client is marketing Business to Business or Business to Consumer. Generally, the goal of Business to Consumer gets a conversion (whatever that may be defined as). However, this is usually quite different for a Business to Business web site. For a Business to business, the motive of SEO is not always an immediate sale or result, but about being found and then about the offline and online sales process which may follow.

Getting your keyword selection and keyword strategy right is critical upfront and point. It is not a good output to have to revisit keyword research due to “missed” keywords, especially if changes have already been made to the site. Keywords drive many aspects of the website, from competitor research to the information architecture through to ranking monitors and ongoing content strategies. Get your keyword selection right up front there for your web site.

Read more

• On-page seo techniques 2020
• What are the types of SEO?
• Google SEO Tutorial
• What is a search engine?
• Why A Search Engine
• Types of Search engines
• Generating Traffic Using SEO
• Why do websites need SEO?
• Search Engine Submission
• What is Link Building?
• Top Free Search Engine Submission Sites List 2020
• New google search console: Guide To Getting Started
• How to Make Money from Google AdSense
• What are the popular search engines?

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