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Meta Tags
A Meta Tag is a piece of HTML code that provides information about the page upon which it appears. Most HTML tags exist to provide formatting instructions for the viewer’s web browser. That isn’t the case with Meta Tags.
There are two important Meta tags:
- Meta description tags
- Meta keyword tags
As their name suggests Meta Tags provide ‘’Higher Level’’ information about the page. They might name the page’s author, the date of page creation, and when the page was last updated.
Even more importantly, with respect to the search engine question, they may also contain Meta keywords to indicate the subject matter of the page.
Meta Tags are placed in the head of the document and are readable by search engines. And, as with so many things related to search engines, the role of Meta tags has changed over time.
What Do the Metatags Look Like?
You can add the following in the head section of the web page:
<meta name=” keywords” content=” KEYWORD1 KEYWORD2 KEYPHRASE1 etc.about 30 to 40 unique words”>
<meta name=”description” content=”An accurate, keyword-rich description about 150 characters”>
Meta Description Tag Tips
Important tips for good Meta description tags:
- Use keywords in your meta description tag.
- Try not to repeat the words overly often, but try to use multiple syntaxes of your keywords.
- There should not be more than 150 characters in a description metatag of a single web page.
- Use a different meta description tag for each page, as each page is different and stands a better chance of being found if you place a good title and description on it.
Meta Keywords Tag Tips
Please refer to the previous chapter for identifying good keywords. Use the following tips for preparing good meta keywords tags.
- Use synonyms.
- Use unique keywords.
- No need to repeat any given phrase.
- You can repeat a word any number of times, as long as each time it is part of a different phrase.
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