What is White Hat SEO?

What is White Hat SEO?

Basically, white Hat SEO refers to any process or practice that will improve the website’s search performance on Search Engine while keeping the integrity of the website and staying within the search engine rules, terms, regulations, and conditions. Generally, White Hat SEO is totally the opposite of Black Hat SEO. These White Hat SEO Methods don’t go beyond the limits defined by Google. For Example:

• Quality Content
• Meta Tags, Keywords
• Easy Navigation

Why White Hat SEO is Important?

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If you will not engage with White Hat SEO techniques then maybe your website will get banned by Google and other search engines.

As you know Google is the Biggest Search Engine, Millions of people visit per day and each visit represents the quality of your website which is found by the visitors. Google is undoubtedly a great source of traffic and getting banned by Google can result in losing all your traffic and even your business too.  Now, let’s discuss on White Hat SEO techniques so to save your website for getting banned by Google and other search engines.

White Hat SEO Techniques

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1. Quality Content: The best SEO technique, everything depends on your content “Content is King”. There is nothing more best, valuable way to optimize your website fully for search engines than offers well written, unique and quality content. Search Engine’s main work is to deliver relevant, proper and unique content to the end-user.

2. Use Structural Mark-up and Separate Content: By Structural Mark up, it refers to structuring content that helps search engines to understand the content of your web page which is obviously a good part. Using proper elements in content like a heading is very important because of the search engine’s focus on that content which includes some elements.

Using CSS and other elements like underline, Bold, Italic to focus keywords makes it easy for the search engine’s to understand the content and what people are looking for so always remember Content is King.

3. Titles and Meta Tags: Giving a web page proper titles, headings and Meta tags is very important and essential. In earlier Meta tags, description and titles are misused, so now search engine only prefers real tags and description which is relevant to the content.

Titles are still very important and you should take care of titles while choosing it because it declares the whole content of the page and it should be true.

4. Use of keywords and Keywords Research: While creating your website, don’t forget about the right keywords and phrases for your website. For example, if you have any business and technology related website then keywords should be related to business and technology only. Those keywords are like roads through people who will reach the right destination and always choose 5 to 10 different phrases and keywords which are specific to your product/service/blog.

Use different keywords for different pages linked with your website and also use the keywords to all the main elements of the web page. Elements are”:

1. Title
2. Meta Tags
3. Meta Description
4. Meta Keywords
5. H1 Heading
6. H2 Heading
7. H3 Heading
8. Alt Tag
9. Title Tag
10. Authority Links

5. Quality Inbound Links: Having Inbound links to your website represents your relation or interaction with other websites and internal websites. Search Engines always check for the quality backlinks of a website and therefore giving that website a ranking. You should take care of the links either it is bad or good because bad links can result in making your website spam. Linking with good and quality websites can lead to high ranking on Search engine results page (SERP).

So these mentioned 5 points are White Hat SEO techniques.

To read Google terms and conditions please visit Webmaster Guidelines.

Read more

• Seo Meta Tags
• What is Domain?
• keyword research and analysis
• On-page seo techniques 2020
• What are the types of SEO?
• Google SEO Tutorial
• What is a search engine?
• Why A Search Engine
• Types of Search engines
• Generating Traffic Using SEO
• Why do websites need SEO?
• Search Engine Submission
• What is Link Building?
• Top Free Search Engine Submission Sites List 2020
• New google search console: Guide To Getting Started
• How to Make Money from Google AdSense
• What are the popular search engines?

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